A/B testing: a randomised experiment with two variants, e.g. randomly showing different online shoppers two different versions of an e-commerce purchase page to identify which option results in the highest proportion of transactions being completed.
Accessibility: digital accessibility is the ability of a website, mobile application, digital experience, content or service to be easily accessed, navigated, used and understood by a wide range of users, including those with visual, auditory, motor or cognitive disabilities.
Bluetooth: a standard for the short-range wireless connection of mobile phones, computers and other electronic devices.
Building Information Modelling (BIM): a 3D, model-based process that gives architecture, engineering, construction and facilities management professionals the information and tools to plan, design, construct, and manage buildings and infrastructure.
Capture or Performance capture: the process of recording actors, performers or full productions or exhibitions using video or 3D recording techniques.
Customer Relationship Management (CRM): an approach to managing an organisation’s interactions with current and potential customers (or visitors/audiences). Data recording and analysis of customers' interactions with an organisation, often via a CRM database, is typically used to inform marketing activities and improve customer retention and sales.
Digital: involving or relating to computer technology. In this context, digital may describe content, services, experiences, data, systems or technologies.
Digital capability: what a person can achieve with digital, the context of this activity, and how they can complete a digital task within a specific context (e.g. the capability to run a cultural organisation's social media channel).
Digital competency: what a person can do with digital and how they can execute an action, typically using a digital tool (e.g. the competency to Tweet).
Digital literacy: how a person considers digital and their awareness of how their actions and tasks relate to the expectations of their professional setting (e.g. the literacy to reflect on what social media best practice is in their sector and how they might develop their own and their organisation’s practice accordingly).
Digital maturity: the process of an organisation learning how to respond and adapt to the emerging digital environment.
Digital workflow: a sequential combination of data, guidelines, and tasks that make up a recurring process. By managing workflows digitally, users can monitor, streamline and automate processes and tasks.
E-contracting: an electronic way of negotiating, finalising and signing contracts
Electronic Point of Sale (EPOS): a computerised system for recording sales using a laser scanner to read bar codes on the packages of the items sold.
Facilities management: the maintenance of an organisation’s buildings and equipment
GDPR: the General Data Protection Regulation (GDPR) 2016/679 is a regulation in EU law on data protection and privacy for all individual citizens of the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas. It came into effect in May 2018.
iBeacon: a protocol developed by Apple. Small iBeacon-compatible transmitters – typically called beacons – broadcast their identifier to nearby mobile phones or other electronic devices. The technology enables actions to occur when a mobile phone, tablet or other device is near an iBeacon e.g. determining a device's physical location or triggering a location-based action on the device such as a check-in on social media or a push notification.
Intellectual Property Rights (IPR): rights held by a person or company to use plans, ideas, or other intangible assets without the worry of competition, at least for a specified period. These rights can include copyrights, patents, trademarks, and trade secrets.
Legacy system: an old computer system or application that continues to be used because the user or organisation does not want to replace it.
LiDAR: light detection and ranging. A surveying method that measures the distance to a target by illuminating it with laser light and measuring the reflected light with a sensor. Differences in laser return times and wavelengths can then be used to make digital 3-D representations of the target.
Mail merge: the automatic addition of contact information from a database to letters and envelopes to enable mail to be sent to many recipients.
Open data: the idea that some data should be freely available to everyone to use and republish as they wish, without restrictions from copyright, patents or other forms of control.
Open license or Open source license: a license agreement allowing other individuals to use, share and modify another creator's work under defined terms.
Photogrammetry: the process of making measurements from photographs to create outputs that may include maps, drawings, measurements or 3D models of a real-world object or scene
Release and deployment management: planning, designing, building, testing and deploying new software and hardware into the ‘live’ environment where it is to be used.
Service validation: ensuring that new or changed digital services are fit for purpose and use.
Smart energy system: a system that consumes a sustainable level of energy from renewable sources and is designed to maximise energy efficiency and reduce costs.
Usability: digital usability is the degree to which a digital service or experience can be used by its target audience to achieve the required objectives with effectiveness, efficiency, and satisfaction.
User experience (UX) design: the process of creating products that provide meaningful and relevant experiences to users, including aspects of branding, visual design, accessibility, usability and function.
World Wide Web Consortium (W3C): is an international community that develops open standards to ensure the long-term growth of the Web. This includes its Web Content Accessibility Guidelines (WCAG).
Wi-Fi: a facility enabling computers, smartphones, or other devices to connect to the Internet or communicate with one another wirelessly within a particular area.
Wi-Fi tracking: using Wi-Fi (or Bluetooth) signals to monitor when, where and for how long a mobile phone or other device is used at a particular location. Scanners installed at venues can pick up the media access control (MAC) address on a device, whether or not it is connected to a network. This can provide information about how many people are in a venue, their location, time, duration of stay and whether they return on a subsequent occasion.